WEDNESDAY, APRIL 26, 2017
CHALLENGES AND BUSINESS GUIDELINES FOR EMERGING MANAGERS
A ½ DAY PROGRAM FOR ALTERNATIVE MANAGERS. ATTENDANCE IS RESTRICTED AND COMPLIMENTARY TO TRADERS REGISTERED FOR CTA EXPO / EMERGING MANAGER FORUM.
Preregistration is required.


Conference Chairman – Donna Heidkamp (R J OBRIEN)

12:00 – 1:00Check-In
1:00 – 1: 15Welcoming Remarks
1:15 – 1:45The Media and Marketing... How To Get The Word Out To Increase AUM
Emerging managers have overlooked the importance of public relations, the press and social media in developing an effective marketing strategy. Adam Sarhan, a PR expert and published author will discuss how to maximize the use of media in your marketing efforts

Adam Sarhan, CEO (50 Park Investments)
1:45 – 2:30The Brokerage Community... An Underutilized Resource In The Capital Building Process
Three leading brokers who specialize in helping Hedge Funds and CTA’s discuss what managers should expect in the way of services from brokers and how brokers can assist managers in their quest for AUM.

Moderator:
Tim Jacobson, Manager Partner (Pearl Capital Advisors)
Panelist:
Carlos Cabrera, (Managing Director, ADM Investor Services)
Jim Ferguson (Director Institutional Sales, Intl FC Stone Financial Inc.)
Eric Scharf (EOX Live)
2:30 – 3:00Coffee Break
3:00 – 3:45Operational Challenges and Service Provider Selection... What To Look For, What To Expect
For Emerging Managers selection of the service providers they use is a critical element in raising AUM. The panelists will focus on factors manager should consider when they select Service Providers and what should those managers expect from the providers they select

Moderator:
Dana Comolli (CEO, DMAXX)
Panelist:
Michael Brice (Principal, BW Cyber Services)
Norma Richmond (Manager Audit & Assurance Arthur Bell)
Shane Stiles (CEO, Gate 39 Media)
Lancelot Frick (CEO, SwissRepCo)
3:45 – 4:30Effective Capital Raising... What Are The Key Ingredients
A leading marketing consultant to the alternative industry will discuss the crucial components a manager need in their marketing plan to achieve their AUM goals.

Bryan Johnson (President, Johnson and Company)
4:30 – 5:30Presentation Skills... What Am I Doing Wrong And How Can I Improve
An industry expert explains how to make your presentation interesting, accessible and compelling to the people you are talking to.

Ian Morley (Principal, Wentworth Hall)

THURSDAY APRIL 27, 2017 
8:00 – 8:45Continental Breakfast
8:45 – 9:00Opening Remarks
Bucky Isaacson & Frank Pusateri (CTAExpo LLC)
9:00 – 9:15Presentation Of The CTA Expo / Emerging Manager Forum Lifetime Achievement Award
Recipient:
Dermot Butler
9:15 – 10:00Emerging Manager Selection... An Investors Prospective
A look at what four asset allocators consider before they make a decision to invest with an Alternative Manager and what managers need to know before they market to the investment universe represented by each panelist.


Moderator:
Julie DeMatteo (Managing Partner, RJ Oasis)

Panelist:
Bobby Schwartz (Managing Partner, RCM Alternatives)
Michael Rose (Managing Partner, Rose Capital Advisors)
Marc Rosenberg (Founder, Quality Management Consultants)
Bruce Frumerman (Founder & CEO, Frumerman & Nemeth Inc.)
10:00 – 10:30Coffee Break
10:30 - 12:00 Alternative Shark Tank
Sponsored By Dmaxx

The Alternative Shark Tank features four managers that use different strategies and have different levels of AUM making ten minute presentations to a panel of industry experts. After their presentations the managers will be ask questions by the experts. At the conclusion of the Shark Tank the audience will vote on who made the best presentation and the winner receives complimentary registration and a high top table at the next event.

Moderator:
Michael Dubin (Senior Advisor, Silvercrest Asset Management)

Panelist:
Brett Horton (Consultant)
Ole Rollag (Managing Principal, Murano Systems)
Ronald Honka (Partner in Charge - Financial Services, Grassi & Co.)
Craig Holliday (Abby Consulting)

Managers:
David Burkart (Coloma Capital Futures LLC.)
Rohit Sah (Makula Fund Management)
Michael Corcelli (Alexander Alternative Capital LLC.)
Alan Snyder (Shinnecock Partners)
12:15 – 1:15Lunch
1:00 – 1:30Cyber Security... It's Effect On Investors, Managers And Global Markets
Cyber security has created a multitude of issues for all facets of the Alternative Community. A global leader in Cyber Security will give an overview of cyber issues currently confronting Alternative Managers and investors and a look at what problems to be alert for in the future.


Carlos Collazo (Principal Advisor, Cyber Intelligence & Business)
1:30 - 2:15Opportunities Overseas For Emerging Managers And Emerging Manager Investors
A discussion of the important factors in investing outside the US and in finding offshore investors.


Moderator:
Stephen Klein (President, Abington)

Panelist:
Alex Lenhart (Director of US and Europe Sales, SGX)
Bob Swarup PhD (Principal, Camdor Global)
Lynette Lim ( CEO, Phillip Capital Inc.)
Scott Brusso (Director of Sales, ICE)
2:15 – 2:45 Coffee Break
2:45 – 3:15 Becoming An Industry Thought Leader... What Steps Do I Take
Thought leaders are people whose views on a subject are authoritative and influential. Thought leaders write white papers, conduct research and offer opinion and commentary. Tracy Williams will focus on the steps necessary to becoming a thought leader which will enhances the reputation of any organization, helps secure new clients and keeps you engaged with existing ones.

Tracy Williams (CEO, Olmstead Williams Communications)
3:15 - 3:45Financial Technology... The Future For Investors And Trades
A preview of what we can expect to see in the future from new technology development that will have a potential impact on trading and the investment decision.

Rumi Morales (Executive Director, CME Ventures)
3:45 – 4:30Operational Issues And Client Services... What Investors Look For And What Managers Should Provide
In today’s investor world about 80% of the allocation decision is based on factors other than track record. Managers are confronted with new, more complicated and more expensive operational issues each year. They must keep abreast of these issues to satisfy clients. How a manager handles this ever more complex area will help separate them from their competition. The panel will discuss the challenges that face managers in 2017 and the best ways to evaluate the manager’s solutions to the challenges.


Moderator:
Brad Janitz (Manager Futures Division, Midland IRA)

Panelist:
Keith Willis (Senior Manager, Trident Fund Services)
Rainford Knight PhD (Managing Partner, Florida Institute of Finance)
Mark Ruddy (Principal, Ruddy Law Office, LLC.)
John Hynes (CEO, HedgeFacts)
4:30 – 6:00Cocktails