Wednesday, September 14, 2016 - Pre-Program
FOCUS ON BUILDING AUM - MARKETING GUIDELINES FOR EMERGING MANAGERS

A ½ DAY PROGRAM FOR NEW MANAGERS.
ATTENDANCE IS RESTRICTED TO ONLY TRADERS REGISTERED FOR CTAEXPO CHICAGO 2016.
(PREREGISTRATION IS REQUIRED)

CONFERENCE CHAIRMAN
Mark E. Ruddy, Esq. Ruddy Law Office PLLC
12:00 – 12:30REGISTRATION
12:30 – 2:00 THE FORMULA FOR SUCCESS – MARKETING AND THE NEW MANAGER
Topics include working a conference, using social media and developing a marketing plan.

Bryan Johnson (Managing Partner - Johnson & Company)
2:00 – 2:30 HOW TO GROW YOUR FIRM IN THE AGE OF TECHNOLOGY
It is becoming more difficult for small and emerging alternative managers to communicate with the right investors. Intelligent technology is streamlining this process, helping managers institutionalize their business, focus on the right prospects, shorten their sales cycle and grow their AUM.

Eric Slaim (CEO – HFIN ONE)
2:30 – 3:00COFFEE BREAK
3:00 – 5:00 THE ALTERNATIVE SHARK TANK SPONSORED BY RCM ALTERNATIVES

MODERATOR:
Frank Pusateri, PARTNER (CTA EXPO, LLOle RollagC.)

JUDGES:
John Cummings (Director / Research – RCM Asset Management)
Carlos Cabrera (Managing Director – ADM Investor Services)
Julie DeMatteo (Managing Director – Oasis)
Michael Dubin (Managing Director - Silvercrest Asset Management)

MANAGERS:
Dennis Hammond (SandPointe Partners)
Andrew Strasman (Totem Asset Management)
Carlos Prieto (ATP Capital Management LLC.)
Sam Beckers (Soaring Pelican, LLC.)
Stephen Klein (Abingdon)

Thursday, September 15, 2016
CONFERENCE CHAIRMAN
Ian Morley Wentworth Hall Consultancy
8:15 – 9:00Continental Breakfast
9:00 – 9:15Opening Remarks

Bucky Isaacson and Frank Pusateri (CTA Expo, LLC.)
9:15 – 10:15KEYNOTE CONVERSATION
Phupinder Gill and Bucky Isaacson will discuss the state of the Managed Futures Industry, the CME Groups efforts to help that segment of the Alternative Financial Community continue to grow and an overview of where the CME is at and what they expect in the future

PHUPINDER GILL (CEO - CME Group)
Bucky Isaacson (Partner - CTAExpo LLC)
10:15 – 10:45COFFEE BREAK
10:45 – 11:15MEDIA… DOES IT WORK? & HOW TO USE IT TO BUILD AUM
Emerging managers often overlook the importance of using the media as an effective marketing tool. The Founder and Publisher of Opalesque gives an overview of the most effective way to incorporate media in a marketing plan.

Matthias Knab (FOUNDER - Opalesque Ltd)
11:15 - 11:45Cyber Security and its Effect on Investors, Managers and Global Markets
Cyber Security has created a multiple of issues for all facets of the Alternative Community. Paul Caiazzo is CEO of one of the leading global cyber security firms. Paul will give an overview of cyber issues currently confronting Emerging Managers and what we can expect in the future.

Paul Caiazzo (CEO - TruShield Security Solutions, LLC.)
11:45 - 12:30GROWING YOUR AUM… HOW BROKERS CAN HELP
Before a manager selects a broker they should consider more than commission rates. The panel will discuss the value added services a broker can provide on the operational and asset raising side in addition to the other criteria managers should consider during the broker selection process.

MODERATOR:
Buck Haworth (CEO - Born Technology)
PANELIST:
Eric Eiers (ADM Investor Services, Inc)
John Hyde (Wells Fargo)
Robert Cihlar (Dorman Trading LLC)
12:30 - 1:30LUNCH
1:30 – 2:15EMERGING MANAGER SELECTION... WHAT INVESTORS LOOK FOR
Different types of investors look for different characteristics in the managers they invest in. The panel, led by a manager that has had success raising capital from a broad spectrum of investor types, will analyze what factors managers should be aware of when developing their marketing strategies for different investor classes.

MODERATOR:
Tim Pickering (CEO - Auspice Capital Management)
PANELIST:
Ernest Jaffarian (CEO - Efficient Capital Management, LLC.)
Robbie Crothers (Head of Business Development - North America - Murano)
Dimitri Sogoloff (CEO - Horton Point, LLC.)
2:15 - 2:45BUILDING YOUR PERSONAL BRAND AND ITS IMPORTANCE IN DIFFERENTIATING YOURSELF IN A COMPETITIVE ENVIRONMENT
In their marketing efforts managers give little consideration to branding and how it can be used to help build AUM in a crowded field. Teresa Alpert, an international branding consultant, will discuss the basics of branding and how to make you stand when investors make their allocation decisions.

Teresa Alpert (Crimea River Ltd.)
2:45 - 3:15COFFEE BREAK
3:15 - 4:00OPERATIONAL CONSIDERATIONS, SERVICE PROVIDERS AND THEIR IMPACT ON THE INVESTMENT DECISION
Before deciding to invest potential clients will look at the Service Providers a manager uses and the manager’s internal operations before committing assets. In fact, research shows, only about 20% of the investment decision is based on track record. The panelist will analyze what a manager should look for when picking a service provider and how to get the most out of the services they provide.

MODERATOR:
Marc Nagel (Independent Consultant)
PANELIST:
Robert DeMuria (Founder – Compliances Supervisors International Inc)
Brad Janitz (Midland IRA)
Eddie Lund (SVP Business Development – Gemini Fund Services, LLC)
John Hynes (CEO – HedgeFacts International Ltd)
4:00 - 4:30REGULATORY CHALLENGES… 2016 AND BEYOND

As the regulatory environment continues to evolve and become more complex compliance becomes more expensive and a bigger factor when evaluating emerging managers. The panel of attorneys will highlight what challenges managers face today and what they might anticipate in the future.

MODERATOR:
Norma Richmond (Manager, Audit & Assurance - Arthur Bell CPAs)
PANELISTS:
Daniel G. Viola (Partner – Sadis and Goldberg LLP)
Michael Sefton (Baker & McKenzie, LLP)
4:30 - 6:00Closing Cocktail Party